Blood, Sweat and Tears.
Client: ADC Global | Part of ADC Global's new campaign for ADC Portfolio Night.
As makers & creators, a lot of our hard work, self doubt, energy and obsessive attention to detail get hidden in the simplicity of our final products and the ease with which images are consumed. People looking at the end result imagine a clear and linear path from blank page to finished work, with ‘creativity’ being the only requirement for creation. The concept of this piece was to create an image that is delicate and precious, but plays off the saying to allude subtly to the unseen effort, pain & frustration that often goes into creating a end result.