POPULAR MECHANICS (US) - 110TH ANNIVERSARY EDITION

Client: Popular Mechanics  |  Art Direction: Michael J Lawton

I was asked by Popular Mechanics to do a type based design for the cover of their 110th Anniversary Edition. After an initial round of ideas we settled on a style that was a modern spin on the decorative printing styles from the era the magazine was conceived in. This is the final design I sent them, but the final colours were tweaked by the client before going to print to maximise shelf impact.