Hopelessness | Helplessness | Loneliness
Client: Ogilvy & Mather Hong Kong for The Samaritans | Art Direction: Mike Pearson | Sarah-Leith Izzard| Stratos Efstathiou
I produced these word cage illustrations for an advertising and awareness campaign for The Samaritans HK in collaboration with Ogilvy HK. The Samaritans is a non-profit, non-religious organization offering support to people contemplating suicide or in emotional distress. It works to help provide much needed help in a country with a high suicide rate but limited access to mental health resources.
Each cage is created from the Kanji of a word representing a particular emotional struggle: Hopelessness, Helplessness and Loneliness.